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For truly innovative exhibitors generating event-driven and social strategies

Due to the advent of new media and VOD platforms, exhibitors need to generate social and surprising events to appeal audiences. We help them develop adhoc event-driven strategies that turn the cinema-going into a truly memorable experience. We have applied these services to Cinesa and Arts Alliance.

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For several distributors (allied through a transnational strategy)

This service, highly innovative in the independent film industry, is conceived to bring together and link distributors in separate national territories around the same strategy. We provide the alternative and digital actions to ensure they are elevated to a transnational level. This allows them to share costs, makes for greater awareness and adds to reach and online impact. We manage tools such as social media channels, online advertising, website, apps, games, events and global launches, among others.

We have applied this service for day-and-date releases like Dior & I (Frédéric Tcheng), The Visit (Michael Madsen), Master of the Universe (Marc Bauder), Directions (Stephan Komandarev) and Walk With Me (Marc J. Francis and Max Pugh) through our  Creative-Europe-supported project The TIDE Experiment.

We have also gathered expertise for this type of disruptive releases for straight-to-VOD titles like The Man Who is Tall Happy (Michel Gondry), La Belle et la Bête (Christophe Gans), Primaire (featuring Sara Forestier and Vincent Elbaz) and Au nom de ma Fille (featuring Daniel Auteuil)  in the framework of our Creative-Europe-supported project Walk This Way.

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For National Distributors willing to innovate in their alternative marketing strategies

We reach Audiences, target a wide diversity of niches and segments using digital tools, grassroots, outreach actions and social media. Very often we converge these tools in street visual actions that generate maximum 360º marketing exposure. As this service requires a very specific local focus, most of our campaigns have been applied in Spain, but we can also handle other European territories as well as South America.
We have applied this service to both fiction films and documentaries such as Amar (Avalon), Cien Años de Perdón (Telecinco, Fox, Morena), Exhibition on Screen (A Contracorriente Films), Maria by Callas (Caramel Films), Loving Vincent, Tangerines, Two lives, Stranger by the lake, Blackfish (Karma Films), Cien Días de Soledad (Wanda), or other alternative cinema content, like Cobain: Montage of HeckArcade Fire: The Reflektor Tapes and Royal Opera House (Arts Alliance).

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For sales agents seeking distributors and potential audiences

It is more and more important for sales agents and worldwide right holders to increase the levels of awareness of their films through creative means. We provide greater exposure through social media and other digital tools, generating and further adding to the buzz during the international launch. We provide creative and alternative ideas beyond the conventional b2b.

We have applied this service to films and clients like: Spoor (Beta Cinema), Mirai (Charades), David Lynch: The Art Life, Lake Bodom (Film Constellation), The Summit (Film Factory), Alanis (Fandango) The Boy and The Beast (Gaumont International),  Rara (Latido), Toni Erdmann, Le Meraviglie, White God or Cemetery of Splendour (The Match Factory), Son of Saul (Films Distribution – now Playtime) during festivals such as Berlin, Sundance, Cannes and San Sebastián.

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For producers in the production stage

We provide producers with a high-level coordination service of marketing tools throughout shooting and postproduction. We advise on and supervise all kinds of creative publicity and marketing content: visual identity, posters, logos, trailers, dossiers, PR, publicity, events, public relations, social media and community management, collateral content such as making of, B-roll, bloopers, virals, webdocs, podcasts, soundtracks… among other related lines of actions.
We have applied this service to award-winning films like: The Fits (Biennale College), Aloys, Rams, Finding Camille (Hugo Film), The Last Family (New Europe Film Sales), My Little One (Intermezzo), Amazona (Tarantula) and Oscar-nominee Theeb.

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For producers in the development and financing stage

Project-based:

We provide producers with a strategic marketing strategy in early stage including a benchmarking, SWOT analysis, positioning hypotheses, target audience, communication, promotion possibilities and a distribution plan. We have applied this service for production like: Arena, Backup, Entre Chien et Loup, Intermezzo, Hobab, Magic Hour, Manana, Max Films, Mediapro, Momento, Morena, Neueroad Movies (Wim Wenders), Need Productions, Paul Thiltges, Panache, Petit Films, Samsa Films, Sønc and Stenola.

Company-DRIVEN:

More and more we accompany film industry key players to define their overall corporate communication. With a deep, coherent and long-term strategy, we define their key basis and main communication tools. We have applied this service for companies such as Cinando, The Festival Agency and EAVE.

 

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