STUDYING the future of distribution and audiences

Besides our marketing services, we are actively involved in the ever-changing film industry and think tank processes. In collaboration with the French company Headway, we have participated in three specialized studies on the future of distribution and audiences for clients such as The European Commission and Proimágenes en movimento. Concurrently, we are part of the Eave European network, providing marketing training services for producer workshops such as European Producers Workshop, Puentes and Film Marketing Workshop. Our office is located in the Factoría Cultural hub, a springbroad of artistic entrepreneurship and innovation at the heart of Matadero de Madrid.

Looking for bridges between brands and films

Brandstorm is a newly launched joint venture of the two leading film-marketing agencies in Spain: The Film Agency and Working at Weekend. Through this label, we look for bridges between brands and films. Brandstorm is thus specialized in sponsoring, product placement and branded content as tools where brands and cinema have clear synergies.

We’re currently developing our first adhoc film Project for a Brand: The Correos Film Festival 2016.

Shaping straight-to-vod distribution across Europe

Walk This Way brings together and promotes films for straight-to-VOD distribution in the European Union, Latin America, The Unites States, Canada and Japan. The project is managed by Under The Milky Way, in partnership with The Film Agency.

Since Walk This Way was launched in 2015 we have worked with key sales-agents such as Autlook Film SalesPathéFilms Boutique, Nexo Digital, Pluto Films, Studio Canal, Fandango Films, Kinology, Intramovies, Jour2Fete, TVCO, Match Factory, and Films Distribution, amongst others to distribute over 150 European films. Each film is available in an average of 8 countries on global platforms of reference (iTunes, Google Play, Amazon, Sony, Microsoft), as well as on leading local platforms such as Tf1, Universciné, Filmin and Flimit.


Multi-territorial day-and-date releasing

The TIDE Experiment, is being supported for the fourth time by the European Commission within the framework of the Creative Europe Programme.
Since 2012, Tide has implemented innovative multi-territorial, Day-and-Date and Festival-To-Date releases. The three previous editions involved 11 films coming from 8 international sales agents, more than 30 local distributors, 50 exhibitors, 40 film services suppliers, 20 VOD platforms, and 4 top film festivals, in more than 15 European territories. Under The Milky Way coordinates the digital distribution, The Festival Agency takes care of the Festival-To-Date releases and The Film Agency coordinates the Transversal Marketing of the Action.

Bringing European Cinema to a younger audience

The Film Agency has introduced in Spain, for the first time, European Film Challenge – a MEDIA-Creative Europe and European cinema industry initiative to engage with younger audiences. The project consists in a ‘challenge’ in which film lovers are encourage to watch 10 European films in 10 weeks, with a chance to win an exclusive ticket to a Top A Film Festival such as Cannes and Venice International Film Festivals.

The Film Agency has managed the first ‘challenge’ in Spain, with the support of distributors such as Caramel Films, Karma Films and BTeam Pictures and exhibitors such as Cines Renoir and the streaming platform Filmin.

The first edition of European Film Challenge Spain has gathered in almost 3,000 participants – a third of the overall number of participants in the rest of European countries taking part – Lithuania, Estonia, Latvia, Croatia and Hungary.


Political and social documentaries for the millennial community

In partnership with Playground Magazine (top leader community for Millennials in Spain), The Film Agency has teamed up with right holders and film-lover communities to screen, free of charge, political documentaries on streaming on the PlayGround Facebook Live channel. The streamings will be limited and geolocalised in Spain only.  This innovative initiative will allow the partners to reach out for new young audiences.

This is an opportunity to test an innovative distribution and promotion pattern and truly connect with a younger audience, using their own communications channels. In addition, PlayGround Cine brings a widely popular platform to promote European cinema and stands for a new wave of innovative projects that could reach European or global levels in a few years.