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A marketing solution created for producers, sales agents, distributors & exhibitors across the world

Since our creation in January 2012, we have worked with more than 50 clients in over 16 different countries,among them Arts Alliance, Autlook, Avalon, Backup Films, Biennale di Venezia, Entre Chien et Loup, Films Distribution, Gaumont, Karma Films, Marché du Film de Cannes, Morena Films, NeueroadMovies-WimWenders, Pretty Pictures, Ridley Scott Associates, Royal Opera House, RV-Press and The Match Factory. We have helped launch independent films such as Arcade Fire: The Reflektor Tapes (Kahlil Joseph), Blackfish (Gabriela Cowperthwaite), Cemetery of Splendour (Apichatpong Weerasethakul), Cobain: Montage of Heck (Brett Morgen), Dior & I (Frédéric Tcheng), Two Lives (Georg Maas, Judith Kaufmann), Everything will be fine (Wim Wenders), Le Meraviglie (Alice Rohrwacher), Tangerines (Zaza Urushadze), Master of the Universe (Marc Bauder), Omar (Hany Abu-Assad), Rams (Grímur Hákonarson), Son of Saul (László Nemes), Stranger by the lake (Alain Guiraudie), The Boy and The Beast (Mamoru Hosoda), The Visit (Michael Madsen) and White God (Kornel Mundruczó).

We are pioneers in strategic marketing innovation, specialized in digital distribution through projects like The TIDE Experiment or Walk This Way, both supported by Creative Europe-Media. We manage the transversal marketing of almost 60 films strategically released with innovating distribution models such as Premium-Vod-Launch, Day-and-Date or Festival-to-date. The key partners for these innovation projects are Cineuropa, Europa Distribution, Europa International, IPEDA and Under the Milky Way.

Besides our marketing services, we are actively involved in the ever-changing film industry and think tank processes. In collaboration with the French company Headway, we have participated in three specialized studies on the future of distribution and audiences for clients such as The European Commission and Proimágenes en movimento. Concurrently, we are part of the Eave network, providing marketing training services for producer workshops such as European Producers Workshop, Puentes and Film Marketing Workshop. More recently, we have launched Brandstorm, a joint venture with Working at Weekend, a Barcelona-based film marketing agency, to create synergies between brands and events with productions and cinema releases. In January 2016 we joined ‘Factoría Cultural’, the cultural industry hub located in ‘Matadero de Madrid’.

The audience is our priority and the key connection between marketing and film

THE BEST OF TWO WORLDS: We offer deep knowledge of two worlds: advertising and film. All of our collaborators gather educational background and ground expertise on both areas, allowing us to plug the interests of film making and film promoting. This makes our strategic position a unique piece in the puzzle of cinematographic innovation.

A BLENDED APPROACH: we generate cost-effective and innovative actions that constantly blend hybrid marketing concepts into one single action: we often dare to mix b2b and b2c approaches into one single video; we frequently mix offline and online strategies in one event; and we constantly mix PR with social media awareness. All these blended approaches turn our marketing into a highly-performing tool, way beyond posters and trailers.

We believe we can help the film industry to face new challenges

We are born to face the potential threats of our industry and turn them into opportunities. We believe that the advent of new media and online and digital tools like VoD or branded content are strong opportunities for innovation and creativity. Thus we support growth of innovation and evolution towards new models of distribution and communication.

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    Sarah Calderón

    Sarah is the main strategist, founder and director of the company. She holds a major in Advertising from the PUJ of Bogotá and a Master’s Degree in Multicultural Communication from the CELSA Sorbonne IV, Paris. She has fifteen years of work experience in the audiovisual sector where she has held many different positions, including: Head of International Sales at Coproduction Office, Paris, distributor/coordinator at Karma Films, Madrid, and Producer of Festival Toma5inco in Bogotá.

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    Espinar Gabriel

    Espinar is The Film Agency’s creative project manager for year-long projects like Royal Opera House, The TIDE Experiment and Biennale College. She is in charge of the community management strategies for films at festival launches, such as Son of Saul, Boy and The Beast, The Visit or Cemetery of Splendor. Espinar graduated in Audiovisual Communication and specialized in video editing. She started her career as a graphic designer and video editor, later moving to Young & Rubicam as graphic and digital producer.

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    Raquel Cabrera

    Raquel is The Film Agency’s project manager of transnational initiatives such as Walk This Way and branded-content projects such as Brandstorm. She handles liaising with brand and media partners for the vast majority of The Film Agency’s campaign activity. Raquel had previous experience in production companies such as Morena Films and Mediaset, and Spanish companies like Mapfre and Endesa.

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    Celia Fumanal

    Celia Fumanal joined The Film Agency team recently and coordinates grassroots marketing strategies for the Royal Opera House and contemporary concerts like Arcade Fire for Arts Alliance. Her professional experience prior to her involvement with The Film Agency includes work with branded content companies such as Muwom. In addition to her current work at The Film Agency, Celia is also, at present, pursuing a Master’s Degree in Strategic Planning.