Since our creation we have positioned ourselves at the core of innovation in film marketing and communications

We work with a wide range of clients from every step of the film-making process.

Producers that trusted our services to build up their early-stage marketing strategies are: Backup, Entre Chien et Loup, Mediapro, Morena, Neueroad Movies (Wim Wenders), Petit Films, Samsa Films.
International Sales Agents who have trusted their Raising Awarness strategies are: Beta Cinema, Charades, Gaumont, Fandango, Film Constellation, Film Factory, Latido Films, New Europe, Playtime and The Match Factory for successful films like Spoor, David Lynch: The Art Life, Aquarius, Toni Erdmann, The SummitThe Boy and the Beast, Rams and Son of Saul.
Distributors such as A Contracorriente, Avalon, Caramel, Fox, Karma, Under the Milky Way, Wanda and Wild Bunch France have trusted our services to promote films like Exhibition on Screen, Maria by Callas, Les Filles du Soleil, Walk With Me and Loving Vincent.
We are pioneers in strategic marketing innovation through projects like The TIDE Experiment or Walk This Way, both supported by Creative Europe-Media. Most recently, we have launched two Audience Development Projects aimed to engage with younger cinema audiences. European Film Challenge and PlayGround Cine.

The audience is our priority and the key connection between marketing and film

An Audience-driven approach: we generate cost-effective and innovative actions that constantly blend hybrid marketing concepts into one single action: we often dare to mix b2b and b2c approaches into one single video; we frequently mix offline and online strategies in one event; and we constantly mix PR with social media awareness. All these blended approaches turn our marketing into a highly-performing tool, way beyond posters and trailers.

The best of two worlds: We offer deep knowledge of two worlds: advertising and film. All of our collaborators gather educational background and ground expertise on both areas, allowing us to plug the interests of film making and film promoting. This makes our strategic position a unique piece in the puzzle of cinematographic innovation.

We believe we can help the film industry to face new challenges

We are born to face the potential threats of our industry and turn them into opportunities. We believe that the advent of new media and online and digital tools like VoD or branded content are strong opportunities for innovation and creativity. Thus we support growth of innovation and evolution towards new models of distribution and communication.

  • Sarah Calderón



    Sarah is the main strategist, founder and director of the company. She holds a major in Advertising from the PUJ of Bogotá and a Master’s Degree in Multicultural Communication from the CELSA Sorbonne IV, Paris. She has almost twenty years of experience in the audio-visual sector where she has held different positions, including production, sales and distribution in Bogotá, Paris and Madrid. In 2019 she co-founds the collective Parenting at Film Festivals, seeking for a better work-life balance in the film industry.

  • Espinar Gabriel

    creative director


    Espinar is The Film Agency’s creative director. She handles year-long projects such as Biennale College and Cinando. She conceived our international marketing strategic briefings and manages rich content and design strategies for films at festival launches for clients like Charades, Film Factory or Netflix. She is in charge of the agency’s creative and PMD services. Espinar graduated in Audio-visual Communication and specialized in video editing and graphic design becoming graphic and digital producer.

  • Raquel Cabrera

    strategy director


    Raquel is The Film Agency’s Strategy Director with a focus on film-marketing consultancy for Producers and the Spanish-speaking market. She is the creator of our Audience Building Empathy Maps. Her most important recent clients include Avalon, Fox, EONE, Morena, Netflix and Telecinco. She is also a recurrent speaker for producer’s forums around the world, having participated in EAVE, IMCINE, New Horizons and Doha Film Institute. Raquel holds a double degree in Communications and Business.

  • Celia Fumanal

    innovation director


    Celia is The Film Agency’s Innovation Director. She conceived our TFA storm method, takes care of Raising Awareness campaigns including digital promotion, social media management and Disruptive Publicity. She manages the area of Event-Cinema and drives innovation and new business within the company. Celia works directly with clients like A Contracorriente and Caramel and leads Audience Building projects like European Film Challenge. Celia graduated in Communications and pursued later a Master’s Degree in Strategic Planning and User Experience, with a focus on Design Thinking.

  • Pablo Escudero



    Pablo Escudero is The Film Agency’s Digital Content Editor. He graduated in Audiovisual Communication and holds a Master’s Degree in Writing for Film & TV. He is in charge of the editorial content department at European Film Challenge and works assisting most of the digital campaigns we manage at the agency handling social media calendars, running different accounts. He works directly with clients like Karma Films, Filmax or Tandem Films.

  • Iñaki Navarro



    Iñaki is a video editor and graphic designer. He holds a Master in After Effects and Cinema 4D and there’s no design tool he cannot manage. He works at THE FILM AGENCY’s creative department developing any kind of promotional content, from video editing and motion graphics to different artwork creation or adaptation.