We are strategic thinkers, opportunity seekers and problem solvers

We have the ability to shift perspectives in order to find the correct marketing solution at the right time, while delivering insightful, cutting-edge assets and genuine campaigns which boost the brand of your audiovisual project.

The audience is our priority and the key connection between marketing and films & series.

  • Sarah Calderón



    Sarah is the main strategist, founder and director of the company. She holds a major in Advertising from the PUJ of Bogotá and a Master’s Degree in Multicultural Communication from the CELSA Sorbonne IV, Paris. She has almost twenty years of experience in the audio-visual sector, where she has held different positions, including production, sales and distribution in Bogotá, Paris and Madrid. In 2019, she co-founded the collective Parenting at Film Festivals, seeking a better work-life balance in the film industry.

  • Espinar Gabriel

    creative director


    Espinar is The Film Agency’s Creative Director. She conceived our international marketing strategic briefings and manages rich content and design strategies for films at festival launchings for international clients. She oversees the agency’s creative services. Espinar graduated in Audiovisual Communication and specialized in video editing and graphic design, becoming a graphic and digital producer.

  • Raquel Cabrera

    digital director


    Raquel is The Film Agency’s Digital Director, focusing on film-marketing consultancy for Producers worldwide at early stages of development. She is the creator of our Audience Building Empathy Maps. She is also in charge of the Digital Strategy of our projects, and is a recurring speaker for producer forums around the world. Raquel holds a double degree in Communications and Business.

  • Celia Fumanal

    innovation director


    Celia is The Film Agency’s Innovation Director. She conceived our TFA storm method, takes charge of Raising Awareness campaigns including digital promotion, social media management and manages the new business area within the company. Celia graduated in Communications and holds a Master’s Degree in Strategic Planning and User Experience, with focus on Design Thinking. She has recently pursued a Master’s Degree in Business Intelligence.

  • Iñaki Navarro

    art director


    Iñaki is our Art Director. He holds a Masters in After Effects and Cinema 4D. He works at The Film Agency’s creative department developing all kinds of promotional content, from video editing and motion graphics to different artwork creation or adaptation.

  • Javier Peña



    Javier is a senior graphic designer at The Film Agency. With more than ten years of experience, he is responsible for the design of our posters and visual communication projects for our clients: from brand identities to editorial products and image-making. He holds a bachelor’s in Fine Arts from USAL and a degree in Graphic Design from IED Madrid, where he has taught the subject “Methodologies for Innovation” in the Master’s programme. Javier combines analytical character and artistic creativity.

  • Lola Rodríguez

    data specialist


    Lola is our Data Specialist: she touches on every data-related task -engineering, analytics and science-. She mainly works at Think Data, our analytical data reports of SVOD consumption trends. She has both a quantitative and qualitative analytic background: Lola graduated in Philosophy, Politics and Economics where she specialized in Cultural Studies, but she ended up holding a Master’s in Statistics.

  • Olimpia Borrego



    Olimpia is our Business Affairs & Financial Director. She graduated in Business Administration, Direction and Advertising and PR. She loves every aspect of her department: addressing clients and suppliers, accounting and human resources. She works in the administrative department of The Film Agency handling every aspect of HR, administration and accounting.

  • Celia Fernández

    content editor


    Celia is our Content Editor. She graduated in Journalism and Audiovisual Communication, and then she developed her career as a PR, scriptwriter & Social Media Manager specializing in Art, Culture, and TV projects. She has worked as a Press Manager at Instituto Cervantes in Dublin and “Festival Rizoma”, among others. As a Social Media Manager, she has worked in various film festivals, art exhibitions, and national Spanish TV programs, such as “El Condensador de Fluzo” and “Órbita Laika”, where she has also worked as a script-writer.
    Celia has also collaborated with UNED University as a marketing and storytelling expert. Beyond Social Media, Celia also develops different ways of engaging and connecting with people as an artist and performers.
  • Luis Aceituno



    Luis splits his time between the business development tasks of the company and content development for social media campaigns. Graduated from a Masters Degree in Film Distribution and Audiovisual Business from ECAM Madrid school, his vast knowledge of the film industry allows him to catch every trend, while his copywriter skills allow him to create top-notch social-media messages and creative campaigns. With a rich background in journalism and film programming, he currently grows and expands inside the team of the agency in several areas.