The Film Agency has managed the 360º film marketing strategy of the third season of Exhibition On Screen, internationally distributed by Arts Alliance and produced by Seventh Art. We ran marketing promotion in Spain and liaised with exhibitors in order to promote the season in their supports and venues and also coordinating the logistics of assets and materials. We have carried out several actions to support the documentaries through partnerships, media partners, grassroots campaigns and events.
We created alliances with several brands and clubs such as Club TR3SC, Fnac, Pase IVEA, British Council, Institut Français, Universidad Carlos III, Universidad Complutense, Thyssen-Bornemisza and Turner Editorial who gave us consistent visibility in their media and communication channels. On the occasion of Renoir: Revered and Reviled release we set up a preview plus debate with experts at Thyssen-Bornemisza Museum in Madrid exclusive for press and grassroots communities. The event was hosted by Guillermo Solana, Art Director of the Thyssen-Bornemisza who held the debate with the rest of guest speakers and attendants after the screening.
- We have achieved a wide national press coverage in partnership with Actúa Comunicación on high impact media such as national televisions as Cuatro TV news, national newspapers as El Mundo, female national supplements as Yo Dona, monthly magazines as Club Renfe and the most important Spanish culture digital media such as Rtve.es, ElPlural.com, HoyEsArte, among others. The season was also published on key local media to drive audiences to local indie cinemas.