We developed the digital marketing strategy for Este Cuerpo Mío, supporting this deeply personal documentary from its world premiere at SEMINCI to the Málaga Film Festival and its theatrical release in Spain. Co-directed by Carolina Yuste and Afioco Gnecco, the film is a documentary diary that follows Afioco’s gender transition, telling a story about identity, self-acceptance and the relationships that sustain us. It is based on the short film Ciao Bambina, which won an award at the Málaga Film Festival and was nominated for a Goya Award.

Through our Think Engagement strategy, we developed the campaign for both festival launches—SEMINCI and Málaga—before creating the digital strategy for the film’s national theatrical release. Our aim was for every element of the campaign to feel like a natural extension of the documentary, bringing the same intimacy and vulnerability that Afioco and Carolina poured into the film to social media, in close collaboration with Potenza Producciones.

Working directly with Carolina and Afi, we created original content that felt like a continuation of the documentary itself. We also produced exclusive content with Ede, the artist behind the film’s theme song, extending the project’s emotional resonance across digital platforms. Alongside this, we covered the premiere and special preview screenings leading up to the theatrical release, documenting every step of the film’s journey.

Our goal was simple: for the campaign to make audiences feel the same honesty and emotional connection as the documentary itself—the need to tell real stories without filters.