We developed a digital marketing strategy for La Luz alongside Buena Vista International that accompanied the film from its theatrical release. Directed by Fernando Franco and starring Alberto San Juan, the film tells the story of Manuel, a priest trapped by guilt who must confront the institution that protected him on a journey toward honesty. Also starring Pedro Casablanc, Miguel Rellán, María Galiana, Luis Callejo, and Ramón Barea.

Through our Think Engagement strategy, we created content for social media, interviews, and pieces designed to reflect the film’s tone. What mattered was finding the right voice—ensuring each piece respected the sensitivity of the story.

We generated materials that accompanied a narrative marked by restraint and nuance, interviews with the cast, content for different platforms. Everything was designed to bring audiences into the film’s world without spelling it out. The idea was simple: let the story speak for itself.