DIGITAL MARKETING STRATEGY FOR THE KIDNAPPING OF ARABELLA

We worked with Charades to implement a digital marketing strategy for THE KIDNAPPING OF ARABELLA in the Orizzonti section of the Venice Film Festival 2025. Holly, 28, wishes she were someone else. When she meets Arabella, an 8-year-old who wants to be older and runs away to teach her father—a novelist who wants to be Jonathan Franzen—a lesson, Holly becomes convinced the girl is her reincarnation. THE KIDNAPPING OF ARABELLA reunites Cavalli with Benedetta Porcaroli, who also starred in her debut AMANDA in 2022.

We were there in Venice providing live coverage throughout the festival. We conducted interviews with Carolina Cavalli and Benedetta Porcaroli, capturing how they worked together again. THE KIDNAPPING OF ARABELLA won the Best Actress award in Orizzonti for Porcaroli.

Through our Think Engagement strategy, we positioned THE KIDNAPPING OF ARABELLA at the festival, followed the film’s entire journey with live coverage, and worked on amplifying films in the Orizzonti section. It meant supporting Carolina Cavalli in her second feature, consolidating her voice as a director.