It was an absolute pleasure to design and execute the Digital Strategy for the splendid winner of the Golden Shell of 2022, The Kings of the World, all throught its run at San Sebastian Film Festival, Zurich Film Festival, and Biarritz Film Festival. Mora lept into the Official Competition of San Sebastián festival with this subversive fable about the pursuit of dreams and the search for the Promised Land produced by Cristina Gallego (Birds of Passage) and Mirlanda Torres (Loving Pablo).
For this occasion, we designed a hybrid campaign aiming to reach both the audiences in Colombia and the potential international buyers in Europe. We scripted and produced a set of top-notch interviews taking advantage of all the glamour and beauty of San Sebastian’s scenery. After covering its debut at Zinemaldia 2017 with Kill Jesus, The Kings of the World became our second collaboration with the Colombian filmmaker.