Cannes Film Festival Digital Campaign for Amrum

In Cannes Film Festival Digital Campaign Amrum, in collaboration with BETA Cinema, we developed the campaign for AMRUM’s Cannes presence, designing a strategy focused on amplifying the film’s international launch within the context of the Cannes Film Festival.

The story of AMRUM takes place on Amrum Island in Spring 1945. In the final days of the war, 12-year-old Nanning braves the treacherous sea to hunt seals, goes fishing at night, and works the nearby farm to help his mother feed the family. Despite the hardship, life on the beautiful, windswept island almost feels like paradise. But when peace finally comes, it reveals a deeper threat: the enemy is far closer than he imagined.

As part of this Cannes Film Festival digital campaign for AMRUM , we developed an on-site festival coverage strategy, building a visual narrative aligned with the sensibility of Fatih Akin, reinforcing the film’s positioning within the Cannes circuit.

The campaign included digital asset delivery, a festival campaign strategy, and a cinematic visual storytelling approach, designed to amplify the film’s presence during its festival premiere.

We are delighted to collaborate with BETA Cinema on a project of this scale, supporting the film’s launch through a content strategy that enhances its international visibility.