Cartoonists retain their influence as essential voices in today’s digital misinformation era. They offer a distinctive perspective that cuts through the clutter of social media, populism, and fake news, offering clarity and acting as beacons of social commentary and activism.
DRAW FOR CHANGE! is a 6-part documentary series about female cartoonists from Mexico, India, Russia, Syria, Egypt and the USA. In each episode, a cartoonist takes us into her world showing us not only the obstacles and dangers she faces but also the courage and humor needed to deal with these.
At The Film Agency, we undertook a comprehensive marketing campaign for DRAW FOR CHANGE! This involved strategic positioning, and the development of a complete marketing package, including a visually impactful poster, a detailed press dossier, and a dedicated website. Additionally, we orchestrated a dynamic digital campaign, tracking the series’ milestones across international events, premieres, and festival tours from its World Premiere at Cannes Series, where the first episode BEHIND THE LINES obtained the Best Documentary Series Award.