Release Approach and Film Visibility for El Casoplón

In EL CASOPLÓN, we developed a communication approach focused on release strategy and film visibility, aimed at enhancing the film’s presence within the digital ecosystem and its connection with family audiences through tailored social media content.

The film follows Carlos, a gardener who takes his wife Toñi and their three children to an empty luxury mansion in La Moraleja, where he works, as their apartment’s air conditioning system breaks down during a scorching summer. What begins as a temporary solution turns into an unforgettable experience for the whole family.

In collaboration with Buena Vista International, we developed a social media campaign focused on creating family-focused content, content for younger audiences, and pieces designed for all audiences within the family entertainment space. We produced dynamic materials featuring the cast and the children, including activities, fun dynamics, and interactive formats designed to connect directly with audiences through family-friendly content across social media platforms.

As part of the release strategy for El Casoplón, the agency also led the content day and junket coordination, producing high-quality assets for Buena Vista International’s social media channels and strengthening the film’s visibility within the film industry and digital marketing landscape.