Digital Film Promotion Strategy

In MIKAELA, we developed a Digital Film Promotion Strategy focused on increasing the film’s visibility across digital platforms and strengthening its emotional connection with audiences through high-impact social storytelling.

The film takes place during an unprecedented snowstorm in Spain on the eve of Three Kings’ Day. Amid the chaos, a group of robbers takes advantage of the situation to hijack an armored van. Nearby, Leo, a cop with nothing left to lose, and a young woman join forces to stop the gang and prevent them from escaping with the stolen money during the storm.

As part of this Digital Film Promotion Strategy, we worked with Buena Vista International on social media management, developing tailored creative content for each platform and coordinating influencer marketing campaigns and social media promotion campaigns to amplify the film’s release impact.

Additionally, we produced exclusive cast-led content, including interviews with the cast and promotional assets designed to strengthen the emotional connection with the story. We also covered the premiere, creating audiovisual materials that reinforced the film’s digital presence and overall market positioning.