Digital Strategy and Social Media Marketing Campaign

For THE VOICE OF HIND RAJAB, we collaborated with Lazona on a social media marketing campaign and digital strategy designed to support the film from festival launch through to theatrical release.

Our work focused on creating a clear and consistent digital presence around the film, helping to connect its message with both industry professionals and wider audiences across key release moments.

A drama based on the true story of Hind Rajab, a six-year-old girl trapped in a car under fire in Gaza while pleading for rescue, THE VOICE OF HIND RAJAB confronts us with the brutal reality of war and the suffering of the most vulnerable. The film offers a poignant look at a tragedy that cannot be ignored and gives voice to a story of pain, urgency and humanity that demands international attention.

As part of the campaign, we created social media content, campaign materials and promotional assets tailored to the film’s different stages of visibility, from its screening at the San Sebastián Film Festival to its theatrical release. This social media marketing campaign was designed to build awareness around the film while respecting the gravity of its subject matter.

The aim was to build awareness around the film in a way that respected its gravity while also strengthening its presence within the film industry and among audiences following its journey.

This project reflects our approach to film festival marketing and film promotion campaigns, and to the way we develop our services around stories that need to be seen, discussed and remembered. We are proud to have contributed to the promotion of such an important film and to support a work that speaks with courage and humanity about a devastating reality. We strongly condemn the genocide in Gaza and the violence endured by Palestinian civilians.

THE VOICE OF HIND RAJAB was later nominated for the Oscar for Best International Feature Film, confirming the international impact of a story that resonated across the film industry and with audiences worldwide.