The Film Agency | Think Audience

About

A marketing solution created for producers, sales agents and distributors across the world

Our agency director is Sarah Calderón who has a double and extensive experience in the international film distribution sector and in the marketing world.

Sarah deals with the consultancy, strategic planning and executive management of accounts. Moreover we count on a core team of advisors (among them David Carrizales, Gaëlle Fillion, David Grumbach and Adrien Moisson) and a select number of partners who work on the campaigns on an outsourcing basis according to each project. This allows the agency to get adapted to all projects and budget sizes. Our main current partners are: Binalogue, Betta Splendens and Sauvez la Reine.
The audience is our priority and the key connection between marketing and film
- A specialized agency that knows in depth all about the two worlds: advertising and film. This makes its strategic position a unique piece of the puzzle.
- A wide international marketing team can be engaged on an outsourcing basis according to each campaign.
- A blended creative approach that mixes online and offline elements providing high level marketing tools way beyond trailers and posters.
- A marketing solution including b2b + b2c tools promoting the films both inside and outside the film industry.
Our director

Sarah Calderón

Sarah has an extensive background in marketing: she has a major in advertising at the PUJ of Bogotá and a Master degree in Multicultural Communication at the CELSA Sorbonne IV in Paris. She has more than ten years of work experience in the audiovisual sector in different positions such as: Head of development at Patofeofilms – Bogotá, Manager and Promoter of her own Film Festival: Toma5inco – Bogotá, Head of International Sales at Coproduction Office – Paris, one of the most renowned sales companies for top notch European arthouse films. Currently she works in Spain as Distribution Coordinator at Karma Films – Madrid and as Marketing expert for various workshops for EAVE, one of Europe’s leading training programmes for audiovisual producers. Download CV

Our Advisors

David Carrizales

Born in Bogota, Colombia, David started his career in Sydney, Australia while completing his tertiary studies – a Bachelor of Digital Media at the College of Fine Arts of UNSW as well as an Advanced Diploma in Graphic Design at Sydney’s SVA.

He co-founded Binalogue in Sydney circa 2004 as a design studio focusing in graphic and web design. After travelling and participating in various design projects in countries such as Norway, U.S. and Colombia, David settled in Madrid in 2006.

In Madrid, David completed postgraduate studies in various digital imaging fields and founded Binalogue’s european headquarters (where the studio’s motion design division was implemented). Since then, David has been at the forefront of Binalogue’s steady evolution while establishing it as a multidisciplinary design studio with an international clientele: MTV Networks, The Coca-Cola Company, Marie – Claire, Yahoo, Reebok and Mercedes – Benz among others.

In recent times David has joined other partnerships and delved into new ventures: Noobware – an independent videogame development studio and Nutone – a digital art and illustration Boutique; both of them are Binalogue’s sister companies.

Gaëlle Fillion

Graduate from France’s leading communication school “Celsa-Sorbonne”, Gaëlle Fillion has a significant background in culture, entertainment and media environments (Le Monde, Les Inrockuptibles, Télérama). Formerly a senior consultant at Hopscotch PR Agency in Paris, Gaëlle holds a strong expertise in PR and social media strategies for consumer, culture and corporate accounts. She recently founded SauvezLaReine: somewhere between Salve Regina and God Save the Queen, it is a microscopic agency involved in developing innovative communication strategies and public relations.

David Grumbach

David is a filmmaker and producer based in Luxembourg, Brussels, and Paris. Since 2005, David has produced and co-produced more than 20 films. They range from documentaries, animation and feature films among them Ari Folman’s, ‘The Congress’, Sylvie Testud’s first film ‘The life of another’ and Frederic Jardin’s, ‘Sleepless Night’. In order to develop its international activities, David partnered in 2010 with the upcoming Belgium company “Frakas productions” and also created this year in Paris a new production company : “Films du grand café”, with Adrien Moisson, creator and founder of ‘Betta Splendens’.

Adrien Moisson

After veterinary studies, followed by a master in management at Paris Business School (ESCP), Adrien launched his own music label producing artists, gigs, festivals, music videos and web sites. He moved on to found Elegangz, a pioneer in 360° production, crafting films, web contents, live events and art direction. During his 6 years at Elegangz, Adrien has brought to life remarkable projects such as : the Demolition Party at the Royal Monceau Hotel, the Calvi On The Rocks music festival, TV ads for Citroën, McDonald’s, Coca Cola and Samsung, and the award winning TippEx Hunter-Bear’ interactive film for Buzzman, ‘le 8 by Suchard’ for Ubi Bene, the ‘Rue Muller’ web series and event for Nescafé, HTC Chacha Show for Newcast, le ‘Quartier du chocolat’ for Côte d’Or…

Marion Tharaud

After her Private Law degree, Marion Tharaud directed her career towards the media and communication fields at Canal Plus Group and La Maison de Coûture Lanvin. Afterwards, she joined Haut et Court Distribution in Paris as marketing director where she has been able to launch films such as Thank you for smoking by Jason Reitman, The Chaser by Na Hong-Jin, The Class by Laurent Cantet and L’Apollonide by Bertrand Bonello. In parallel she has her independent activity from her own consultant agency Aussitôt Dit for other distributors such as Jour2fête or UFO where she develops campaigns for niched films such as 8 fois Debout by Xabi Molia, We are 4 Lions by Christopher Morris, Les rêves dansants sur les pas de Pina Bausch by Anne Linsel and Rainer Hoffman but also multi sectorial clients such as La Fondation Yves Saint-Laurent.

Why?

We believe we can help the film industry face new challenges

Currently many independent films get to have an extremely narrow distribution, often concentrated in highly cinephile sectors. Stronger and high-reach marketing tools could help to improve these results.

Several factors in today’s world are clear opportunities for the film business. We believe that the advent of new media and online tools, the new elements in the consumption behavior (such as the VoD platforms), the branded content possibilities and the strong international networks are some of these new opportunities. The Film Agency has been created to give extra potential to film using those possibilities out there.

Services

Our aim is to accompany our clients throughout all their marketing process

We’ve thought about the following 5 main services that can cover the needs of producers, sales agents and distributors nowadays. However, we can provide adapted solutions to each single situation.

All services can be provided in:
- Consultancy mode: rate per day of work.
- Integral Agency (Execution mode): percentage of the campaign or fee.
For producers in development and financing stage

Regardless of the size of the potential audience it is very important for producers to think about their target and marketing strategies during the development stage. At the same time that the project is matured in terms of script, visual aspects and production issues, the marketing should be also thought thoroughly. This allows producers to build coherent development dossiers (for funds, co-producers, TV stations, distributors etc) and to conceive their films thinking about their potential in the market. We get involved as consultants at any stage creating the producers’ marketing plan. The main document will include a benchmarking, SWOT analysis, positioning hypotheses, target audience possibilities, research and promotion actions, ideas and suggestions.
For Producers in Production Stage

The PMD is the person in charge of the marketing issues throughout a shooting. This role has been gaining importance as there are more materials and actions to prepare the ground for the promotion of the film. We advice and/or supervise the partnerships, sponsorships, posters, logos, trailers, dossiers, PR, publicity, events, community management, collateral content shooting (making of, B-roll content, bloopers, virals, webdocs, podcasts, soundtracks…) among other related actions. This allows having a complete and original package of marketing delivery materials in order to be provided to the press, sales agents and distributors.
For Sales Agents finding distributors and potential audiences

It is more and more important for sales agents to increase the levels of awareness of their films through creative means. It is often important to find complementary sales arguments especially for those films needing to reach a special niche. We figure out some ideas beyond the conventional b2b marketing tools that raise exposure and/or show extra assets for distributors. Besides the traditional posters, trailers, promos, free press management and billboards, we provide creative event ideas, publicity stunts, gadgets, catalogues, community management or guerilla marketing (BTL) in order to show the potential of the films to distributors.
For Single Distributors

The distributors are facing the new challenges of b2c marketing in a direct way. It is more and more important to reach the right audience and segment(s) using creative tools such as events, memes, partnerships, online media, games, applications, social networks, or search engine optimization (SEO + SEM). We provide a coherent marketing plan and budget + handle the execution of the whole campaign getting adapted to the client’s needs. This allows distributors to externalize time-consuming marketing actions getting extra strategic input into their plan.
For Several distributors (allied through a transnational strategy)

Some of the newest and more outreaching marketing actions are not very cost-effective for independent distributors based on a single country; others are not applicable for a single territory as their high impact is based in the internet. What if we could share some of the costs? We provide a brand new service in the independent industry: coordination of the different distributors involved in the same film in order to figure out a transversal international marketing strategy and execution service. We develop a single strategy and then we create a package of:
- Sharable tools such as webpages, applications, games, virals, community management, events, guerilla marketing ideas (BTL) that all distributors can use in their countries.
- Declinable tools such as posters, trailers, advertising banners, dossiers, images that each distributor can adapt to its home country as per convenience.
This new transversal approach to marketing will allow the distributors involved to share costs and enhance the awareness of their films.

Partners

Our Partners
Our outsourcing suppliers

Coming soon!

If you work in any aspect of the film marketing services and would like us to add us to our outsourcing database, please contact us.