A marketing solution created for producers, sales agents and distributors across the world
The Film Agency is a newly launched marketing consultancy and service solution specialized in the film industry.
We consult and provide international marketing services since very early stages of the projects for producers, help sales agents to raise awareness of their line-ups, and cooperate with distributors, institutions and festivals facing new challenges in alternative marketing. Since our creation in January 2012, we work already with more than 30 clients in more than 15 different countries.
Our core team deals with the consultancy, strategic planning and executive management of accounts. We count on an external team of advisors and a select number of partners all around the world who work on the campaigns on an outsourcing basis according to each project. This allows our agency to get adapted to all projects and budget sizes.
The audience is our priority and the key connection between marketing and film
- A specialized agency that knows in depth about the two worlds: advertising and film. This makes its strategic position a unique piece of the puzzle.
- A wide international marketing team can be engaged on an outsourcing basis according to each campaign.
- A blended creative approach that mixes online and offline elements providing high level marketing tools way beyond trailers and posters.
- A marketing solution including b2b + b2c tools promoting the films both inside and outside the film industry.
Sarah holds a major in advertising at the PUJ of Bogotá and a Master degree in Multicultural Communication at the CELSA Sorbonne IV in Paris. She has more than ten years of work experience in the audiovisual sector in different positions including: Manager and Promoter of Film Festival: Toma5inco – Bogotá, Head of International Sales at Coproduction Office – Paris, and distributor coordinator at Karma Films – Madrid. In parallel to The Film Agency she works as marketing tutor and consultant for EAVE, Europa Distribution, the Media Programme and several Media Desks.
Daniel has a degree in Law and Business. He started his career working in the production department in Cinema and TV in Los Angeles. After returning to Spain, he worked for the Alta Films Group as Acquisitions Executive in Alta Classics, Head of Marketing in Cines Renoir, and finally as Executive Producer, producing several films like El Paramo, by Jaime Osorio or Miel de Naranjas by Imanol Uribe. At present, he is responsible for the acquisitions and distribution department at Karma Films and Executive producer of Hawai Films, an online advertising production company.
Born in Bogota, Colombia, David started his career in Sydney, Australia while completing his tertiary studies – a Bachelor of Digital Media at the College of Fine Arts of UNSW as well as an Advanced Diploma in Graphic Design at Sydney’s SVA.
He co-founded Binalogue in Sydney circa 2004 as a design studio focusing in graphic and web design. After travelling and participating in various design projects in countries such as Norway, U.S. and Colombia, David settled in Madrid in 2006.
In Madrid, David completed postgraduate studies in various digital imaging fields and founded Binalogue’s european headquarters (where the studio’s motion design division was implemented). Since then, David has been at the forefront of Binalogue’s steady evolution while establishing it as a multidisciplinary design studio with an international clientele: MTV Networks, The Coca-Cola Company, Marie – Claire, Yahoo, Reebok and Mercedes – Benz among others.
In recent times David has joined other partnerships and delved into new ventures: Noobware – an independent videogame development studio and Nutone – a digital art and illustration Boutique; both of them are Binalogue’s sister companies.
Beatriz has graduated in Journalism at the Complutense University Madrid and a Master of Arts on Communications and Media Studies at the University of the Arts London, where she has specialized on Digital Cinema & Online Media. Beatriz has worked for five years as a radio, TV and print journalist for Spanish, English and Canadian media. In 2008 she focuses her career on digital media. She has worked for agencies (The Cocktail, The Film Agency), cinema festivals (S8 Pheriferical Film Festival and recently the Riviera Maya Film Festival as Press Coordinator), production and distribution companies (LMF Films and Karma Films) and TV channels (Turner Broadcasting). Recently Beatriz has launched Flamingo Comunicación based between Spain and Mexico offering Social Media, Content Creation, Marketing Online and Training services to the Film & Culture industries.
Graduated from film, TV and multimedia production, Markus has developed his professional experience in advertising sales for international trade magazines, websites, festivals and markets and b2b public relations. Since 2006 he works for Le Film Français and Cannes Market News where he is now international advertising manager, and handles diverse clients such as Venice Film Market, The Business Street, Dubai Film Festival, Cinando.com and Cineuropa.org.
Graduate from France’s leading communication school “Celsa-Sorbonne”, Gaëlle Fillion has a significant background in culture, entertainment and media environments (Le Monde, Les Inrockuptibles, Télérama). Formerly a senior consultant at Hopscotch PR Agency in Paris, Gaëlle holds a strong expertise in PR and social media strategies for consumer, culture and corporate accounts. She recently founded SauvezLaReine: somewhere between Salve Regina and God Save the Queen, it is a microscopic agency involved in developing innovative communication strategies and public relations.
Espinar graduated in Audiovisual Communication and specialized in video editing. She started her career as graphic designer and video editor, moving to Young & Rubicam as graphic and digital producer, where she was introduced into the marketing and social networking world and decided to complement her studies in marketing online and motion graphics. She is an audiovisual enthusiastic and has developed some personal projects in this area. Espinar has recently joined The Film Agency´s team as project manager.
David is a filmmaker and producer based in Luxembourg, Brussels, and Paris. Since 2005, David has produced and co-produced more than 20 films. They range from documentaries, animation and feature films among them Ari Folman’s, ‘The Congress’, Sylvie Testud’s first film ‘The life of another’ and Frederic Jardin’s, ‘Sleepless Night’. In order to develop its international activities, David partnered in 2010 with the upcoming Belgium company Frakas productions and also created in Paris a new production company : Films du grand café, with Adrien Moisson, creator and founder of Betta Splendens. Nowadays, he is leading BAC Films.
After veterinary studies, followed by a master in management at Paris Business School (ESCP), Adrien launched his own music label producing artists, gigs, festivals, music videos and web sites. He moved on to found Elegangz, a pioneer in 360° production, crafting films, web contents, live events and art direction. During his 6 years at Elegangz, Adrien has brought to life remarkable projects such as : the Demolition Party at the Royal Monceau Hotel, the Calvi On The Rocks music festival, TV ads for Citroën, McDonald’s, Coca Cola and Samsung, and the award winning TippEx Hunter-Bear’ interactive film for Buzzman, ‘le 8 by Suchard’ for Ubi Bene, the ‘Rue Muller’ web series and event for Nescafé, HTC Chacha Show for Newcast, le ‘Quartier du chocolat’ for Côte d’Or. He just launched his new company Fighting Fish.
David studied Advertising Communication for 5 years in the Tadeo Lozano University in Bogotá, then studied one year in the Superior Creative School in Buenos Aires. He worked for 10 years in important advertising agencies: LOWE, Publicis Groupe, BBDO, Leo Burnett and DDB, in Buenos Aires and Bogotá learning how to write ideas. That made him win a couple of awards in famous advertising festivals. Now, he has entered into a new line of business in advertising communication: Digital Content for clients such as Coca-Cola.
Chiara graduated in Business and Administration at Bocconi University in Milan. From 2000 to 2003, works for Mikado Film’s subsidiary e.mik, born from the partnership between Mikado and e.Biscom in the acquisition department. In 2003 moves to Los Angeles to work in the International Sales Department at Mandate Pictures, now owned by Lionsgate Entertainment Group. After this, she starts working for Italian International Film as responsible of acquisitions and international co-productions from Los Angeles. In 2009, works as consultant for Maurizio Totti at Colorado Film. In 2010 founds Pch Media, an entertainment marketing company dedicated to film financing through international co-productions, Italian tax credit, product placement, brand integration and regional funds. It also partners with international film distributors and international film festivals by setting up co-marketing activities and sponsorships. In 2012, is professor in Film Industry Management at Bocconi University in Milan.
After her Private Law degree, Marion Tharaud directed her career towards the media and communication fields at Canal Plus Group and La Maison de Coûture Lanvin. Afterwards, she joined Haut et Court Distribution in Paris as marketing director where she has been able to launch films such as Thank you for smoking by Jason Reitman, The Chaser by Na Hong-Jin, The Class by Laurent Cantet and L’Apollonide by Bertrand Bonello. In parallel she has her independent activity from her own consultant agency Aussitôt Dit for other distributors such as Jour2fête or UFO where she develops campaigns for niched films such as 8 fois Debout by Xabi Molia, We are 4 Lions by Christopher Morris, Les rêves dansants sur les pas de Pina Bausch by Anne Linsel and Rainer Hoffman but also multi sectorial clients such as La Fondation Yves Saint-Laurent.
After receiving her BA from the Department of English Language & Literature of Bogazici University in İstanbul she worked in the major international advertising agencies such as Young & Rubicam and established their production departments. In 2000 joined Atlantik Film, one of the biggest feature film and commercial production companies in Turkey. Soon she was in charge of the international promotion, marketing and financing of the feature films while finalizing the sales to several territories including UK, France, Benelux and US. In 2008, she established GU-FILM for production and consultancy for project development and marketing. Since 2006 she has also been part of the advisory board of Meetings on the Bridge – the industry section of Istanbul Film Festival. In 2010 she became the head of this section.
Álvaro Vega is a highly experienced professional in films promotion. Graduated in Marketing, Advertising and PR, he has managed during more than 5 years (2007-2012) the marketing and publicity areas at Vértigo Films, one of the main Spanish distributors now under the structure of Wild Bunch. In this time frame, he accumulates more than 60 films promoted, from blockbusters like the Stieg Larsson’s “Millennium Trilogy” to new filmmakers releases, as well as the best international independent cinema by directors such as David Lynch, Gus Van Sant, Wong Kar-Wai, Mike Leigh or Sofia Coppola among many others. In parallel, Álvaro Vega is part of Esperanto Producciones, a small production company specialized in short films. Some of his works have been awarded in different film festivals and sold to TV, as well as screened worldwide.
Haizea G. Viana
After receiving her BA in Media and Film studies from the Complutense University in Madrid, she has worked as a marketing expert, promotion manager and press agent at award-winning film distributors in Spain such as Tripictures, eOne Films Spain, Karma Films, A Contracorriente Films, Golem and Avalon. Her career in this field gathers a wide range of more than 150 films (Twilight, Sex and the city, Let the right one in, Holy Motors). She has created events like #Oculto, the Spanish version of the UK-Secret Cinema. Haizea G. Viana is also part of We love Cinema, a film production company and creative partnership with the filmmaker Pablo Maqueda, running stimulating branded film projects like Inedit Nights (branded Film Releases of Inedit films) or #Littlesecretfilm, a new film production model celebrated in Spain www.littlesecretfilm.com.
We believe we can help the film industry face new challenges
Currently many independent films get to have an extremely narrow distribution, often concentrated in highly cinephile sectors. Stronger and high-reach marketing tools could help to improve these results.
Several factors in today’s world are clear opportunities for the film business. We believe that the advent of new media and online tools, the new elements in the consumption behavior (such as the VoD platforms), the branded content possibilities and the strong international networks are some of these new opportunities. The Film Agency has been created to give extra potential to the film industry using those possibilities out there.
Our aim is to accompany our clients throughout all their marketing process
We’ve thought about the following 5 main services that can cover the needs of producers, sales agents and distributors nowadays. However, we can provide adapted solutions to each single situation.
All services can be provided in:
- Consultancy mode: rate per day of work.
- Integral Agency (Execution mode): percentage of the campaign or fee.
For producers in development and financing stage
Regardless of the size of the potential audience it is very important for producers to think about their target and marketing strategies during the development stage. At the same time that the project is matured in terms of script, visual aspects and production issues, the marketing should be also thought thoroughly. This allows producers to build coherent development dossiers (for funds, co-producers, TV stations, distributors etc) and to conceive their films thinking about their potential in the market. We get involved as consultants at any stage creating the producers’ marketing plan. The main document will include a benchmarking, SWOT analysis, positioning hypotheses, target audience possibilities, research and promotion actions, ideas and suggestions.
For Producers in Production Stage
The PMD is the person in charge of the marketing issues throughout a shooting. This role has been gaining importance as there are more materials and actions to prepare the ground for the promotion of the film. We advice and/or supervise the partnerships, sponsorships, posters, logos, trailers, dossiers, PR, publicity, events, community management, collateral content shooting (making of, B-roll content, bloopers, virals, webdocs, podcasts, soundtracks…) among other related actions. This allows having a complete and original package of marketing delivery materials in order to be provided to the press, sales agents and distributors.
For Sales Agents finding distributors and potential audiences
It is more and more important for sales agents to increase the levels of awareness of their films through creative means. It is often important to find complementary sales arguments especially for those films needing to reach a special niche. We figure out some ideas beyond the conventional b2b marketing tools that raise exposure and/or show extra assets for distributors. Besides the traditional posters, trailers, promos, free press management and billboards, we provide creative event ideas, publicity stunts, gadgets, catalogues, community management or guerilla marketing (BTL – below the line) in order to show the potential of the films to distributors.
For Single Distributors
The distributors are facing the new challenges of b2c marketing in a direct way. It is more and more important to reach the right audience and segment(s) using creative tools such as events, memes, partnerships, online media, games, applications, social networks, or search engine optimization (SEO + SEM). We provide a coherent marketing plan and budget + handle the execution of the whole campaign getting adapted to the client’s needs. This allows distributors to externalize time-consuming marketing actions getting extra strategic input into their plan.
For Several distributors (allied through a transnational strategy)
Some of the newest and more outreaching marketing actions are not very cost-effective for independent distributors based on a single country; others are not applicable for a single territory as their high impact is based in the internet. What if we could share some of the costs? We provide a brand new service in the independent industry: coordination of the different distributors involved in the same film in order to figure out a transversal international marketing strategy and execution service. We develop a single strategy and then we create a package of:
- Sharable tools such as webpages, applications, games, virals, community management, events, guerilla marketing ideas (BTL – Below the Line) that all distributors can use in their countries.
- Declinable tools such as posters, trailers, advertising banners, dossiers, images that each distributor can adapt to its home country as per convenience.
This new transversal approach to marketing will allow the distributors involved to share costs and enhance the awareness of their films.