In current times, Atahualpa works at the construction of a road to the Oriente. In the region there is a rumor of a vast treasure hidden at the beginning of the colony. One afternoon, after his girlfriend Rocío has left the city, Atahualpa feels a provocation, a distant call that takes him back a hundred years.
For the eighth year in a row, we had the opportunity to work on La Biennale College Cinema’s marketing campaigns for the films in their 2021 selection. Al oriente by José María Avilés was one of them. For every film, we made the strategy, poster, trailer and press dossier in collaboration with our partners Binalogue.