Alegría does not acknowledge her Jewish roots. When she learns that her family is going to stay at hers in Melilla for her niece’s wedding, her life gets messy. Luckily, the Moroccan girl who helps her out at home and her best friend are always there for her. With the help of the two women, she will face all the surprising events caused by the wedding and the reunion with her daughter she didn’t see for 5 years.
Together with La Claqueta and Powehi Films, we followed the entire marketing strategy from preproduction until launch. We first worked fine-tunning the positioning of the film at early stages. During shooting, we oriented the choice of stills and photoshoot together with photographer Julio Vergne. We also worked on making of and influencers visits during principal photography. In parallel, we worked in a complete key art briefing together with the designer Pedro Cabañas who carried out the overall poster and character posters. Moreover, we’re managing the social media and digital marketing of the film from its world premiers at Guadalajara and Sevilla International Film Festivals to its release in Spain in December handled by Caramel Films.