THEATRICAL POSTER CREATIVE STRATEGY

For Alone in the Night, we developed a theatrical poster creative strategy with Summer Films that transformed the visual concept for this political dramedy’s national premiere. Directed by Guillermo Rojas and starring Pablo Gómez-Pando, Andrea Carballo, Félix Gómez, Alfonso Sánchez, Paula Usero, Beatriz Arjona, and Jacinto Bobo, the film tracks a group of labor lawyers trapped in a house during the night of the February 23rd coup d’état. Summer Films brought us an initial teaser poster, and our team refined the creative concept, developing a final version that captured the film’s political tension and comedic tone.

Our political dramedy visual branding strategy emphasized the film’s unique visual identity, ensuring consistency across all design applications. We implemented a Spanish cinema poster design campaign that positioned Alone in the Night as a distinctive cinematic event, reflecting both historical relevance and narrative sophistication. The core of this strategy was creating a visual asset that communicated the unique balance between political drama and comedic intelligence, resonating with audiences who value purposeful Spanish cinema during its national release.