Biennale College – Cinema is an initiative of La Biennale di Venezia to promote new talents in cinema. Since 2012, La Biennale di Venezia has supported the production of 3 micro-budget films per year. For the sixth year, we have leaded the marketing strategy and followed the PMD (producer of marketing and distribution) production of Biennale College films, preparing a marketing kit including international poster, iconographic poster, trailer, postcard and press dossier.
This series of iconographic posters is meant to work as supporting marketing material and was conceived as a set of iconographic posters that present relevant symbols of each film. This year, we explored the common idea of love that in different ways it’s explored and key in the three films.