For CORREDORA, we joined from the early stages with Distinto Films, helping develop this film. Directed by Laura García Alonso and starring Alba Sáez, Marina Salas, and Àlex Brendemühl, it tells the story of Cris, an elite athlete struggling with her own battles while competing. The film explores mental health in professional sports with honesty. When it was ready, we came on board with Elástica Films and Dos Soles Media to handle the promotional push, launching a digital marketing strategy for CORREDORA from the Barcelona Film Festival straight through to theaters.

We built the release campaign on social media, worked with influencers and elite athletes like Ona Carbonell and Ana Turull, and covered the premieres in Madrid and Barcelona. The goal was to move beyond the screen—to bring the film’s energy into the real world. Marketing for cinema about athletes’ stories that actually meant something to people who know the cost of competing.

The premiere at Cines Paz Madrid was where it all clicked. We transformed the theater into an athletics track. The experience began before the lights even dimmed—immersing people in the film’s world the moment they walked in. That was the whole idea: activations that lived beyond the movie itself. Not just promotion. Real experience.

The film won the ASECAN Award for Best First Feature at Málaga Film Festival, which validated everything we believed in from the beginning. This was a story that mattered. Through Think Engagement, we built a digital campaign around mental health in sport, creating a real conversation about what it means to be an athlete when the pressure—mental and physical—is relentless.