DIGITAL MARKETING STRATEGY FOR LA FIERA

For LA FIERA, we developed a comprehensive digital marketing strategy alongside Buena Vista International and Atresmedia that translated the film’s adrenaline and intensity to the digital world. The film tells the story of Carlos Suárez, Darío Barrio, and Armando del Rey—three friends united by their passion for extreme sports who discover the closest thing to flying: BASE jumping with wingsuits. Directed by Salvador Calvo and starring Carlos Cuevas, Miguel Bernardeau, and Miguel Ángel Silvestre.

Through our Think Engagement strategy, we created a digital adventure cinema campaign that amplified the narrative across all platforms, reaching audiences seeking authentic experiences.

We produced conversations between Miguel Bernardeau and Armando del Rey, one of the real protagonists, bridging fiction with true history. We generated content across social media platforms, accompanying the film’s journey through to its theatrical release. We also covered the premiere, creating materials that captured the raw intensity of the project. The goal was to honor what truly happened while connecting with audiences who value purposeful cinema, advancing promotion for cinema grounded in true stories.