Sara is offered the chance to buy the house of her dreams; light and airy, with spectacular views and extremely cheap. There’s just one “small” snag: Lola, the 70-year-old current owner, will remain living in it until she dies. In theory, it shouldn’t be a long time since Lola has terrible habits and not the best medical history, but things don’t end up turning out exactly as expected. The months go by and Lola seems more vivacious than ever! And to make matters worse, Sara’s own life starts to crumble around her. The two women, so very different, yet united in their loneliness, will form an unlikely friendship, one that is filled with tenderness, emotion and a lot of laughs.

The Film Agency has developed the digital strategy and asset locker for this debut film by director Bernabé Rico starring Kiti Mánver and Juana Acosta. An emotional enemies-to-friends buddy movie that was part of the Official Selection at Málaga Film Festival where it won five awards, including the Audience Award and the Best Actress Award. El inconveniente (One Careful Owner) is a production of La Claqueta PC, TalyCual Producciones and Tito Clint Movies. Filmax handled both its Spanish release at cinemas in December 2020 and its international sales.

We’ve been working with this project since its premiere at Málaga where we did a full coverage for Social Media. Later on, we managed its online presence for its release through Filmax accounts and we sent some special goodies for journalists. Finally, during Awards Season, we did a special For Your Consideration Campaign in order to reach Goya Awards voters through Social Media.