European Film Challenge (EFC) is an interactive Audience development tool promoting European films among millennials and indie cinema lovers powered by several European Partners and backed up by Creative Europe – Media. The project started as a contest, but it now goes much further gathering a wide spectrum of activities and editorial formats for and from Young Audiences. The Film Agency is the international coordinator for 8 countries and manages the project in Spain and Portugal, where it has created a fun community for young indie cinema lovers.
The Challenge: Yearly, there are launched 3 main contests in which Audiences are invited to watch 10 European films over 10 weeks on any kind of legal media. Contestants collect points watching films, sharing their cinephile experiences and uploading photos in the platform contest as proof of the films watched. The website has been revamped entirely in October 2019 in order to gamify and foster players to compare scores. There is 1 winner per territory, rewarded with a travel and accommodation full-covered experience at an A-Film Festival.
Following the success of the previous editions and the growth of this proactive community, the project added this work in progress new 5 pillars:
The EFC Editorial Promotion Packages, The EFC Podcast, The Cinephile of the Year Programme, The EFC Film&Beers Events & The Audience Voice Market Study.