DIGITAL MARKETING STRATEGY UMBRELLA GAUMONT VENICE 2025

We supported Gaumont in promoting two films at the Venice Film Festival 2025. Two very different projects, but a shared mission: giving each one its space. THE WIZARD OF THE KREMLIN, directed by Olivier Assayas and starring Paul Dano and Jude Law, debuted in Official Competition. THE STRANGER, directed by François Ozon with an adaptation of Camus’s classic, also competed in the Official Selection.

THE WIZARD OF THE KREMLIN is a political thriller and dark comedy exploring the turbulent transition from the Soviet Union to the rise of the Russian Federation. Paul Dano plays Vadim Baranov and Jude Law the young Vladimir Putin. THE STRANGER, meanwhile, is a drama set in 1938 Algiers following Meursault, a quiet employee whose life unravels after his mother’s funeral, leading to a tragic event on the beach.

We worked under a unified but flexible strategy. We provided live coverage of both premieres, capturing the energy of each. Through our social media strategy for international releases and our Think Engagement approach, we created specific content that highlighted what each film brought: the political narrative and relevance of The Wizard of the Kremlin, the literary intensity of The Stranger. We focused on amplifying digital presence in the festival circuit, solidifying Gaumont’s position in Venice with two films that shaped the conversation.