A childless couple, María and Ingvar discover a mysterious newborn on their farm in Iceland. The unexpected prospect of family life brings them much joy, before ultimately destroying them. Managed by New Europe Film Sales, this debut film by Icelandic director Valdimar Jóhannsson was part of the Un Certain Regard section at Cannes 2021 where it was awarded with the Prize for Originality.
The Film Agency developed the international poster for the film and a complete digital strategy and asset locker for its world premiere at the festival. We handled the social media for its sales agency before and during the festival, raising awareness around the film and doing a live coverage of its time at Cannes. In parallel, we delivered a handful of alternative marketing ideas. Some of them will be delivered to distributors and some others were already activated in Cannes: for example “Baby Ada is Here”, the lamb pins and the lamb emojis.