We worked with MK2 in la Biennale Di Venezia 2025 to build a digital marketing strategy for LATE FAME, Kent Jones’s second film—the one where a film critic finally stepped behind the camera. Based on Arthur Schnitzler’s novella, it follows Ed Saxberger, a New York poet who’s been invisible for years working at a post office. Then Gloria shows up. A group of eccentric young creatives circle around him too. Willem Dafoe, Greta Lee, Edmund Donovan. It’s a film about New York, about art, about late arrivals that still matter.

We positioned LATE FAME at the festival with live coverage throughout. Created social media content that captured the film’s essence. Conducted interviews with Kent Jones, Willem Dafoe, and Greta Lee—conversations that showed how they built something so distinctly New York.

Through our Think Engagement strategy, we worked on positioning films in the Orizzonti section and building digital campaigns for independent cinema. It was about walking alongside Kent Jones, ensuring LATE FAME reached its audience: people who still believe in honest filmmaking, in stories that don’t apologize for what they are.