ES

  • Marketing strategy

Le Ballon Rouge

Kids are the New Vips in the First Nursery ever created at Cannes film Festival. The Film Agency, a proactive partner and co-founder of the project, managed the original idea, concept, branding and communication campaign side-by-side Parenting at Film Festivals, the Marché du Film and the Cannes Film Festival.

More than 120 families were registered through the newly-launched family-accreditation service, and 25 children benefited from the childcare services provided at the Village International Le Ballon Rouge Kids Pavilion. A core team of 4 nannies and 1 nurse from Nanny Please, 9 volunteers from Cannes Volontaires, a group of 15 industry parents from Parenting at Film Festivals, 8 professionals from the core team of the Marché du Film and more than 15 industry sponsors, celebrate together the success of this first year’s teamwork.

BRANDING

"The trend is set: strollers, milk and balloons were part of the Cannes Croisette ecosystem this year"


SPONSORS 

15 companies and institutions were financial sponsors of this new work-life balance endeavor, while key partners like Nanny Please, Cannes Volontaires, Raising Films and 5050×2020 accompanied the process with their support.

MARCHÉ DU FILM ,PARENTING AT FILM FESTIVALS, UNIFRANCE, CINANDO, EAVE, WOLF KINO, THE FILM AGENCY, PYRAMIDE, MADMAN ENTERTAINMENT, ADEF, EUROPA INTERNATIONAL, FILM CONSTELLATION, CHARADES, PATHÉ FILMS, BE FOR FILMS, MULTIVISIONNAIRE PICTURES, LILLYDOO, NANNY PLEASE, CANNES VOLONTAIRES, RAISING FILMS, 5050X2020.

"We have seen key media from all over the world observe this initiative and describe it beyond its pragmatic impact: Le Ballon Rouge symbolic value is a game-changing milestone for diversity, inclusion, gender-equality progress and is ultimately breaking stereotypes.”


YES WE CANNES HAVE KIDS! MOMENTS

IT’S A WRAP! COMING SOON 2020!