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Selected for Cannes 2020, Sweat by Magnus von Horn recounts three days in the life of fitness motivator Sylwia Zając, whose presence on social media has made her a celebrity. Although she has hundreds of thousands of followers, is surrounded by loyal employees, and admired by acquaintances, she is looking for real intimacy.

The Film Agency has developed the poster and digital strategy of the film for its launch. Targeting b2b industry public, we created a multi-touchpoint, including in and out Marché du Film blueprints for Sweat. As a goal-oriented person, her focus was to make the film industry sweat wellness and mental health. She was entitled to help buyers to cope with their virtual-crazy agendas during those five long, stressful days. Don’t get it wrong, her all pink-n-happy vibe could become your Wellness charm to make it through, but she might break down any minute.

Sylwia, the film’s main character, was acquainted as the official Fitness Motivator of Marché for buyers and industry. B2B audiences were able to check Slywia’s profile at Cinando, chat with her through Match&Meet hitting the New Europe Film Sales virtual booth’s front desk and explore a handful of fitness hints on New Europe Film Sales social media profiles and newsletters.

Sweat maprogram routine for Marché du Film included: Regular workout routines to defeat stress, daily greeting videos to boost motivation, newsletter tips with the latest breaking news, and all the essential assets to make the most of this virtual journey.


"it’s one of the more textured and rewarding features to deal with the phenomenon of modern celebrity"



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