Prestige Horror Film Campaign

For THE WAILING, we developed a comprehensive prestige horror film campaign alongside Universal Pictures Spain and its production companies Caballo Films, Setembro Cine, and Tandem Films, positioning this debut by Pedro Martín-Calero as a distinctive genre cinema event. The film, starring Ester Expósito, Mathilde Ollivier, and Malena Villa, is a psychological thriller that tracks three women stalked by an invisible presence across decades and continents. We managed the international social media strategy during the world premiere at the Official Competition of the 2024 San Sebastián Film Festival, coordinating specialized content that captured the film’s visceral tension and narrative intelligence.

Our festival prestige distribution strategy amplified the director’s recognition following his Silver Shell win for Best Director, building artistic credibility for the theatrical release. We implemented an international psychological thriller strategy that emphasized narrative sophistication, connecting with audiences who value arthouse genre cinema and dark storytelling as purposeful filmmaking. The core of this campaign was establishing THE WAILING as a contemporary genre event, not conventional entertainment.