Walk This Way aggregates and generates innovation marketing strategies for straight-to-VOD distribution of films in the European Union. This scheme is led by a team of three complementary partners: Under The Milky Way, who are behind the aggregation process, Europa International, managing relations with Sales Agents, and The Film Agency, in charge of coordinating digital marketing strategy. The distribution partners and international sales agents have been reunited for the past two years cumulating more than 400 multi-territorial releases involving the creation of 300 subtitles. Each film will be available in an average of 8 territories on referenced in global platforms (iTunes, Google Play, Amazon, Sony, XboX) as well as leading local platforms like Tf1, Universciné, Filmin or Flimit.
The Film Agency develops and implements customized marketing actions and promotion tools to support digital sales, both on a territory-by-territory basis and on a transversal level. Besides the overall supervision and adaptation of materials, we have carried out sales-driven digital strategies with tools such as Google Adwords Display Network, Google Remarketing, Youtube True View, Video Seeding and Social Media contents. All in all, these tools have reached more than 1.5 million impacts in the last quarter. In parallel we also run a PR-awareness-driven campaign with high impact in mass media.